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service

branding & web design

CHALLENGES

While Hailey Bieber’s celebrity status brings visibility, building credibility as a skincare entrepreneur and educator requires more than fame. Balancing her Rhode brand with teaching others means proving she has both industry expertise and practical strategies, not just influence. Another challenge is positioning the course as more than inspiration—showing skincare founders that it delivers actionable value for growing their own businesses.

solution

By building a bold brand identity and a high-converting sales page, Formee positions Hailey as more than a celebrity—she’s a proven skincare founder. The polished visuals and clear calls-to-action showcase her authority, inspire skincare entrepreneurs, and drive course sales with confidence.

Formée is a course created for skincare brand owners who want to grow their business, increase sales, and draw inspiration from Hailey Bieber’s trend-setting influence in beauty. Through a mix of branding, marketing, and cultural insight, the course teaches entrepreneurs how to position their skincare lines with confidence, attract the right audience, and create a brand that feels modern, aspirational, and in-demand.