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Bradning Design

CHALLENGES

In the competitive fitness space, standing out is tough—athletes and enthusiasts are flooded with workout apps, gear, and brands promising results. Pace+ must cut through the noise with a strong identity, showcase real value beyond generic fitness solutions, and build trust with a community that craves authenticity, performance, and motivation.

solution

To help Pace+ stand out in the competitive fitness market, I developed a bold and energetic brand identity that captures the drive of athletes and fitness enthusiasts. The branding communicates strength, movement, and motivation—differentiating Pace+ from generic fitness brands. By building a visual identity rooted in authenticity and performance, it addresses the challenge of trust, making Pace+ feel like a lifestyle and community rather than just another workout brand.

Pace+ is a performance-driven brand created for athletes and fitness enthusiasts who want more from their workouts. Designed to fuel motivation and elevate results, Pace+ combines bold branding with innovative digital experiences that inspire consistency, push limits, and celebrate progress. It’s more than fitness—it’s a lifestyle built around energy, discipline, and peak performance